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Casa Serenna

Booking platform for family-owned hasienda

Casa Serenna – screenshot 1
Casa Serenna – screenshot 2
Casa Serenna – screenshot 3
Casa Serenna – screenshot 4
Casa Serenna – screenshot 5

>0%

Average occupancy rate per month

0min

Online session duration per user on average

0%+

Client satisfaction rate over website direct sales

0nights

Average duration of stay

The challenge

Casa Serenna is an 18th-century family villa located in the Spanish countryside, less than 30 minutes from the capital, Madrid. Our team was contacted with the request to design and develop Casa Serenna's first logo, brand assets and website from the ground up.

As a brand-new business, Casa Serenna approached us to design and develop their first website from the ground up. The goal was to establish a professional digital presence that allows them to market the villa directly.

The primary challenge was to create a high-end visual gateway for the property while ensuring that the website's booking calendar remains 100% accurate and synced with third-party platforms like Booking.com, Agoda, Vrbo and Airbnb to prevent any possibility of double bookings.

How we made it happen

We began with a high-intensity design phase in Figma, Adobe Illustrator and Adobe Photoshop to construct the new brand's visual identity and logo, ensuring the website launched with a premium, professional Corporate Identity.

To handle the technical complexity of the reservations, we integrated a specialized Vacation Rental Software (VMS) that serves as the "source of truth" for the property's availability. We configured the logic so that the master calendar in the VMS stays updated with reservations from all third-party platforms (like Airbnb and Booking.com) and then automatically populates the website's frontend with the correct "booked" status.

This bidirectional flow allows the business to remain independent and take direct reservations while ensuring that whenever a date is set, the change is instantly pushed across the entire ecosystem.

A website interface for "Casa Serenna" displayed across multiple screens, featuring an elegant interior room with columns and dark wooden beams, guest reviews, and a list of local attractions.

What we delivered

[ Visual identity ]

Design of the official Casa Serenna logo and brand assets

[ Booking engine ]

A fully responsive build featuring a dedicated "Reserve Now" system with real-time availability.

[ Centralized calendar sync ]

A technical setup where the Vacation Rental Software (VMS)'s master calendar populates the website and stays synced with all external channels.

[ Operational automations ]

Setup of transactional emails for guest data collection and automated check-in/check-out instructions.

[ Multilingual custom website ]

Full GDPR and Cookie Policy implementation, integrated with advanced SEO plugin and Google Analytics for data-driven growth.

[ Payment gateway configuration ]

Full Stripe account configuration and further integration on checkout

Visit CASA SERENNA

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Who is MSVE? msve.io is a Dublin based digital agency specialising in turnkey digital services, such as websites, e-commerce platforms, UX/UI, motion graphics, SEO, AEO optimisation.